Programmatic or Human Account Management? Answer: Both

Assaf Suprasky
EVP of Mobile
Share Button

The perks of programmatic advertising have come at a cost.

A recent study found that brand safety, ad fraud and viewability haunt programmatic buyers the most due to the lack of control. Also notable is that of those surveyed, “three in 10 agencies were concerned about nonhuman traffic, as were more than one-fifth of marketers.” AppNexus has even jumped on these concerns, announcing it will guarantee fraud-free traffic.

235434250 1920_517-min

The strong, growing reliance on this automated process, and the fears that accompany it, begs the question: Have we gone too far? Has technologies’ interference with the human touch backfired?


This article originally appeared on TheDrum. To read the full article, click HERE


Share Button
Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *

​​ Thanks for signing up to our blog!

Get the latest smart tips & news from our experts!